DEEP PERSONA
consumer insights
Grow your business with real consumer insights.
Solutions include:
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Super consumer identification
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Trend analyses
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Journey mapping
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Customer feedback
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Competitor analysis
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and more
​As AI is increasingly engrained into life of the consumer, it's more important than ever to understand consumer context and connect on a personal level.
Deep Persona was created to push through digital noise and use AI applications to accelerate learning rather than create synthetic reports.
With our propriety AI-powered applications, we take care of research saving you time to focus on what you do best - deliver.
FAQ
How is the research done?
Deep Persona uses proprietary LLM applications to analyze and connect patterns across open, anonymous social data with digital ethnographic methodologies.
What is digital ethnography?
Digital ethnography is a growing area in anthropology and the social sciences that focuses on understanding how people engage, communicate, and form communities in online spaces.
How is digital ethnography different from surveys or interviews?
Digital ethnography is another tool in the market research tool box. As opposed to surveys or interviews, the users are anonymous and not being solicited, allowing for a more authentic insights.
How much do projects cost?
Deep Persona research projects start are tailored to the unique specifications of your project and timeline.
Originally from Toronto, Ryan moved to Montreal to attend the John Molson School of Business' MBA program.
Ryan was inspired to create Deep Persona when conducting consumer research for a marketing project and realizing the potential of applying LLMs to analyze consumer posts and comments.
With a diverse experience set including marketing, health care, and data analytics, Ryan brings a unique lens in understanding consumers and the hidden links that drive their behaviour.
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